BERNIE CROSBY
BUSINESS HALL OF FAME
Inducted 2016
Prolife Foods was founded by Bernie and Kaye Crosby in Hamilton in 1984. To begin with they operated out of their family home. The big break came in the 1990s when Prolife started selling to New Zealand supermarkets and developed the high quality bulk foods offer - Alison's Pantry. Prolife was very entrepreneurial and expanded into all sorts of product categories, but at its core its focus remained great food. In 2014, Bernie and Kaye Crosby were recognised in the New Year's Honours with the awarding of Officer of New Zealand Order of Merits (ONZM) for their services to business and philanthropy.
